Grow, Accelerate, Innovate and Network!
October 18, 2022
Join us at GAIN, the premier conference focused on training, research insights, networking, and members-only experiences to boost your brand. Here are the top ten reasons you should register today:

Top Ten Reasons to Attend GAIN

1) Zoe Chance.

Are you equipped to make a lasting impact on yourself, within your teams, and with your customers? Dr. Zoe Chance joins GAIN 2022 to turn our collective knowledge into practice, sharing ways to tap into your already brewing superpower: influence. Walk away with research-based strategies, personal anecdotes, and a little extra spark to make a difference in the work you do and the positive results it drives.

Chance has a doctorate from Harvard and teaches Yale School of Management’s most popular course, Mastering Influence and Persuasion. Her international bestseller, Influence Is Your Superpower, teaches you how to change your life, your organization, and become a better marketer through ethical influence. In this book, Chance notes a direct correlation between influence and marketing. “Being influential gives us the ability to create change, direct resources, and move hearts and minds,” Chance says.

2) Face-to-face community connections.

GAIN is back in person to foster relationship building among your peers and building out your network of colleagues and friends. 

3) Networking lunch.

Speaking of networking, all GAIN attendees will take a break from workshopping and learning for the Industry Innovators networking lunch! Fill up on good food and better advice. There’s no need to reinvent the wheel in this industry; we’re here to learn from one another’s successes and failures and move forward as better innovators and leaders in doing so. In addition, networking breaks are included throughout the day’s agenda, so you won’t miss any opportunities to make your next great connection!

4) Breakout sessions.

Throughout the day, you will have the choice of attending six workshops scaffolded to meet you and your organization’s needs. Led by notable experts in the industry, each session will leave you with actionable takeaways to ensure your success in 2023. Breakout session highlights include:

A) The Next Government Goldmine: The past year brought forward a wave of critical government initiatives and major funding efforts. Key to your marketing strategy must be aligning efforts with these newfound focuses. Tap into the minds of senior leaders to better understand how they’ve pivoted strategies to stay connected with the American Rescue Plan, Infrastructure Bill, TMF awards, CX Executive Order, and beyond.

B) Digital Marketing Evolution: You have the budget, now what? This workshop will help you identify where to be spending your money and why. Leave with a well-built digital marketing strategy, replicable templates, step by step approaches and expert commentary to get the most out of your marketing dollars.

C) Breaking Through the Noise in a Crowded Cybersecurity World: Cybersecurity leaders protecting critical government infrastructure are tasked with a seemingly impossible mission: keeping pace with a rapidly evolving threat landscape. New tools and techniques are pushed to decision-makers daily, overcrowding an already hard to navigate environment. How do you find your place in all the noise? How do you carve out your corner of the market? And where is there room for you? Hear from marketers and channel leaders on building strategies for zero trust architecture, identity and access management tools, end-to-end encryption and beyond.

5) Innovation spotlights.

Case studies can go a long way when you’re looking to tap into the mind of leaders in business-to-government marketing and sales. These Innovation Spotlights at GAIN will leave you with the tools and insights you need for your next creative push. 

6) Capital One Hall.

The elegant Capital One Hall located in Tysons, Virginia is the ultimate backdrop for this premier conference. From sleek classrooms for breakout sessions, to networking in the gorgeous atrium, Capital One Hall is sure to impress.

7) Workshop - Marketing to State and Local Government.

Do you prefer to dig into hands-on strategizing? GAIN has you covered in its Marketing to State and Local Government workshop. The State and Local Government sector is unique in many ways, as should be your marketing strategy. Perfect your approach with a better understanding of how to leverage tailored messaging, engagement and buying trends. Walk away with best practices and strategies that actually work.

8) Marketing 2 Public Sector Study (M2PS) with Market Connections.

Successful campaigns are dependent on valuable and reliable data. Market Connections will provide you with the newest findings and key insights to better target specific audiences in even the hardest to reach spaces.

9) 7 Trends That Will Drive The Year Ahead.

We’re going to share data-backed intelligence that will provide unparalleled insights on how to create dynamic marketing plans for 2023. You don’t want to miss this session!

10) GAINer Awards.

As the day comes to a close, we take time to recognize the best in the industry. Who has excelled in their career by taking risks, pushing the limits and achieving stand out successes in B2G marketing? Who is truly setting the standard for government marketing excellence? This year’s GAINer Awards are presented to the most fearless thought leaders and government marketers. Don’t miss out on the ceremony or the chance to nominate someone.


Dress Code

Smart Casual

Do I need to be vaccinated?

Current state and local regulations allow participants who are not able to be fully vaccinated to present proof of a negative COVID-19 test in lieu of proof of full vaccination. Testing must be conducted within 72 hours before event start time (both PCR and antigen are acceptable). Results of the test must be available prior to entry into the event or venue. A printed document from the test provider or laboratory, or an electronic test result displayed on a phone or other device from the test provider or laboratory are required. The information must include the person’s name, type of test performed, and negative test result.