Agenda

Tuesday, October 18

Main Stage Sessions

Tuesday, October 18

Track A

Tuesday, October 18

Track B

Tuesday, October 18

Track C

All times ET and subject to change

Main Stage Sessions

7:30am

Tuesday October 18

Registration for GAIN VIP Members Only VIP Roundtable Event

8:00am

Tuesday October 18

State of the Union: Senior Leaders Share their Perspectives

GAIN VIP Members Only Roundtable Experience

Stephanie Geiger

Co-Founder, Executive Vice President

Government Marketing University

Headshot of Lou Anne Brossman

Lou Anne Brossman

CEO, Founder

Government Marketing University

Nick Wakeman

Editor-in-Chief

Washington Technology

8:00am

Tuesday October 18

GAIN Registration and Networking

Check in and join us for networking and coffee before the GAIN main-stage programming!

9:00am

Tuesday October 18

Welcome and Housekeeping

Welcome to GAIN 2022! Whether it’s your first time joining or you’re a well-seasoned vet, we’ll prepare you with an overview of the day, personalized networking opportunities, and more to ensure you leave the conference with just what you needed.

Stephanie Geiger

Co-Founder, Executive Vice President

Government Marketing University

9:15am

Tuesday October 18

Keynote

Opening Keynote

Are you equipped to make a lasting impact on yourself, within your teams, and with your customers? Dr. Zoe Chance joins GAIN 2022 to turn our collective knowledge into practice, sharing ways to tap into your already brewing superpower - influence. Walk away with research-based strategies, personal anecdotes, and a little extra spark to make a difference in the work you do and the positive results it drives.

Dr. Zoe Chance

Senior Lecturer

Yale School of Management

10:00am

Tuesday October 18

10:50am

Tuesday October 18

Networking Break: Check out the Innovation Hub

Taking a break from formal sessions to allow for some time to network with your colleagues, sponsors and peers. Whether you are joining in-person or virtually, take advantage of the minds of your fellow GAINers.

11:20am

Tuesday October 18

Innovation Spotlight (Case Study)

Who are the leaders in business to government marketing? Where are they making room for innovation? Even a quick case study can go a long way. Leave with the tools and insights you need for your next creative push.

Headshot of Alex Stevens

Alex Stevens

Director of Marketing and Communications

RIVA

11:30am

Tuesday October 18

Industry Innovators

There’s no need to reinvent the wheel in this industry - we’re here to learn from one another’s successes and failures and move forward as better innovators and leaders in doing so.

12:00pm

Tuesday October 18

Lunch: Marketing 4 Public Sector Study (M4PS) with Market Connections

In its 14th year, the Marketing 4 Public Sector Study (M4PS) continues to empower marketers to hone and perfect their campaigns with valuable and reliable data from their public sector customers. Whether you are interested in a broad awareness campaign, or a more focused agency-based marketing effort, this presentation will provide you with the newest findings and key insights to better target specific audiences in even the hardest to reach spaces. Join in for good food and a hot-off-the-press overview!

Aaron Heffron

Executive Vice President

Market Connections

12:45pm

Tuesday October 18

Networking Break: Check out the Innovation Hub

Take a break and join with intention. Are you looking to connect with a mentor? Need some extra advice on a challenge at work? This is the perfect opportunity to find the experts in the room you need most.

1:00pm

Tuesday October 18

The Front Line Communicator

In partnership with the National Association of Government Communicators, hear directly from those on the front line. What are you missing in your work with public affairs offices? What are the greatest challenges you need to know about to be a better partner?

Headshot of Tabitha Clark

Tabitha Clark

President

NAGC

Caitlin Justesen

Executive Communications Advisor

FEMA

Headshot of Leslie Gervasio

Leslie Gervasio

Senior Public Engagement Specialist

Michael Baker International

1:45pm

Tuesday October 18

Innovation Spotlight (Case Study)

Tap into the minds of thought leaders in sales. This exclusive spotlight interview will walk you through a case study in business to government innovation.

1:55pm

Tuesday October 18

Networking Break: Check out the Innovation Hub

Take a break and join with intention. Are you looking to connect with a mentor? Need some extra advice on a challenge at work? This is the perfect opportunity to find the experts in the room you need most.

2:25pm

Tuesday October 18

3:30pm

Tuesday October 18

Panel

7 Trends That Will Drive The Year Ahead

Tom Mahoney Headshot

Tom Mahoney

Vice President, Marketing

DLT

Tim Hartman

CEO

GovExec

Headshot of Connie Sayers

Constance Sayers

Chief Revenue Officer

GovExec

4:00pm

Tuesday October 18

GAINer Awards

As the day comes to a close, we take time to recognize the best in the industry. Who has excelled in their career by taking risks, pushing the limits and achieving stand out successes in B2G marketing? Who is truly setting the standard for government marketing excellence? This year’s GAINer Awards are presented to the most fearless thought leaders and government marketers. Don’t miss out on the ceremony or the chance to nominate someone here.

Stephanie Geiger

Co-Founder, Executive Vice President

Government Marketing University

Headshot of Julie Murphy

Julie Murphy

President

Sage Communications