Agenda

Registration for GAIN VIP Members Only VIP Roundtable Event

State of the Union: Senior Leaders Share their Perspectives

GAIN VIP Members Only Roundtable Experience

Stephanie Geiger

Co-Founder, Executive Vice President

Government Marketing University

Lou Anne Brossman

Strategic Advisor

Government Marketing University

Nick Wakeman

Editor-in-Chief

Washington Technology

GAIN Registration and Networking

Check in and join us for networking and coffee before the GAIN main-stage programming!

Welcome and Housekeeping

Welcome to GAIN 2022! Whether it’s your first time joining or you’re a well-seasoned vet, we’ll prepare you with an overview of the day, personalized networking opportunities, and more to ensure you leave the conference with just what you needed.

Stephanie Geiger

Co-Founder, Executive Vice President

Government Marketing University

Opening Keynote

Are you equipped to make a lasting impact on yourself, within your teams, and with your customers? Dr. Zoe Chance joins GAIN 2022 to turn our collective knowledge into practice, sharing ways to tap into your already brewing superpower - influence. Walk away with research-based strategies, personal anecdotes, and a little extra spark to make a difference in the work you do and the positive results it drives.

Dr. Zoe Chance

Senior Lecturer

Yale School of Management

Breakout Track Sessions

Please view the separate breakout tracks tabs for session information during this time:
Track A: The Next Government Goldmine (Strategy Session)
Track B: Repositioning Yourself in the “New Approach to Cloud” (Strategy Session)
Track C: Marketing to State and Local Government (Workshop Session)

Networking Break: Check out the Innovation Hub

Taking a break from formal sessions to allow for some time to network with your colleagues, sponsors and peers. Whether you are joining in-person or virtually, take advantage of the minds of your fellow GAINers.

Lunch: Marketing 4 Public Sector Study (M4PS) with Market Connections

In its 14th year, the Marketing 4 Public Sector Study (M4PS) continues to empower marketers to hone and perfect their campaigns with valuable and reliable data from their public sector customers. Whether you are interested in a broad awareness campaign, or a more focused agency-based marketing effort, this presentation will provide you with the newest findings and key insights to better target specific audiences in even the hardest to reach spaces. Join in for good food and a hot-off-the-press overview!

Aaron Heffron

Executive Vice President

Market Connections

Stephanie Gravel

Director of Client Relations

GovEvents

Networking Break: Check out the Innovation Hub

Take a break and join with intention. Are you looking to connect with a mentor? Need some extra advice on a challenge at work? This is the perfect opportunity to find the experts in the room you need most.
Play this session's Wordle!

Innovation Spotlight (Case Study)

Who are the leaders in business to government marketing? Where are they making room for innovation? Even a quick case study can go a long way. Leave with the tools and insights you need for your next creative push.

Alex Stevens

Director of Marketing and Communications

RIVA

The Front Line Communicator

In partnership with the National Association of Government Communicators, hear directly from those on the front line. What are you missing in your work with public affairs offices? What are the greatest challenges you need to know about to be a better partner?

Caitlin Justesen

Executive Communications Advisor

FEMA

Gabe Lugo

Deputy Chief of External Affairs

DC Homeland Security and Emergency Management Agency

Dena Potter

Director

Office of Communications, Virginia Department of General Services

Tabitha Clark

President

NAGC

Leslie Gervasio

Senior Public Engagement Specialist

Michael Baker International

Carmel McDonagh

SVP Account Management, B2G

Yes&

Innovation Spotlight (Case Study)

Tap into the minds of thought leaders in sales. This exclusive spotlight interview will walk you through a case study in business to government innovation.

Sherri Sirotzky

Top Account Field Marketing Manager

IBM

Travis Wolfe

Associate Director, Content

GovExec

Networking Break: Check out the Innovation Hub

Take a break and join with intention. Are you looking to connect with a mentor? Need some extra advice on a challenge at work? This is the perfect opportunity to find the experts in the room you need most.
Play this session's Wordle!

Breakout Track Sessions

Please view the separate breakout tracks tabs for session information during this time:
Track A: Digital Marketing Evolution (Workshop Session)
Track B: Breaking Through the Noise in a Crowded Cybersecurity World (Strategy Session)
Track C: Priorities for Defense and Intel (Workshop Session)

7 Trends That Will Drive The Year Ahead

Play this session's Wordle!

Tom Mahoney

Vice President, Marketing

TD SYNNEX Public Sector

Tim Hartman

CEO

GovExec

Constance Sayers

Chief Revenue Officer

GovExec

GAINer Awards

As the day comes to a close, we take time to recognize the best in the industry. Who has excelled in their career by taking risks, pushing the limits and achieving stand out successes in B2G marketing? Who is truly setting the standard for government marketing excellence? This year’s GAINer Awards are presented to the most fearless thought leaders and government marketers. Don’t miss out on the ceremony or the chance to nominate someone here.

Stephanie Geiger

Co-Founder, Executive Vice President

Government Marketing University

Julie Murphy

President

Sage Communications

The Next Government Goldmine (Strategy Session)

The past year brought forward a wave of critical government initiatives and major funding efforts. Key to your marketing strategy must be aligning efforts with these newfound focuses. Tap into the minds of senior leaders to better understand how they’ve pivoted strategies to stay connected with the American Rescue Plan, Infrastructure Bill, TMF awards, CX Executive Order, and beyond.
Play this session's Wordle!

Jennifer Kerber

Director, Marketing, Communications & Government Affairs

Guidehouse

Josie Smoot

Director, Public Sector Marketing

Zscaler

Jeffrey Wolinsky

Director of Federal & National Sales

Federal News Network

Digital Marketing Evolution (Workshop Session)

You have the budget, now what? This workshop will help you identify where to be spending your money and why. Leave with a well-built digital marketing strategy, replicable templates, step by step approaches and expert commentary to get the most out of your marketing dollars.

Erica Glotfelty

President

Artform

Christina Maruna

Government & Advocacy Senior Account Executive

LinkedIn

Repositioning Yourself in the “New Approach to Cloud” (Strategy Session)

The pandemic changed work and the world as we know it. For one, many agencies were forced to quickly adopt and expand their cloud networks. As a post-pandemic world takes on a new shape, so does the world of cloud. How are you preparing your marketing strategy to align with a new, multi-cloud market? Stay ahead of the latest insights on this changing landscape and make sure you aren’t getting left behind.

Brian Chidester

Industry Vice President

Genesys

Gary Danoff

Global Google Workspace Strategic Alliance Lead

Google

Kristin Starkel

Sr. Director, Public Sector Sales and Marketing

Tanium

Breaking Through the Noise in a Crowded Cybersecurity World (Strategy Session)

Cybersecurity leaders protecting critical government infrastructure are tasked with a seemingly impossible mission: keeping pace with a rapidly evolving threat landscape. New tools and techniques are pushed to decision-makers daily, overcrowding an already hard to navigate environment. How do you find your place in all the noise? How do you carve out your corner of the market? And where is there room for you? Hear from marketers and channel leaders on building strategies for zero trust architecture, identity and access management tools, end-to-end encryption and beyond.

Megan Battaglia

Director of Marketing

Thundercat

April Downey

Senior Federal Marketing Manager

sonatype

Tom Suder

CEO

ATARC

Marketing to State and Local Government (Workshop Session)

The State and Local Government sector is unique in many ways, as should be your marketing strategy. Perfect your approach with a better understanding of how to leverage tailored messaging, engagement and buying trends. Walk away with best practices and strategies that actually work.

Alex Treadway

Vice President and Associate Publisher

Route Fifty

Liz White

Lead Marketing Manager, SLED

Cisco

Priorities for Defense and Intel (Workshop Session)

Ensure you are up-to-date on the latest techniques for marketing to the Department of Defense and Intelligence Community. Hear from influencers in our market as they share their “secret sauce” for penetrating these markets while also hearing beneficial results from a recent survey on DoD Buying Habits. If you are focusing on these areas in 2023 you do not want to miss this enlightening and engaging Workshop led by Government Marketing University Founder Lou Anne Brossman.

Stephen Ellis

Director, Public Sector Marketing

Palo Alto

Erin Hawley

Vice President, Federal

Instabase

Lou Anne Brossman

Strategic Advisor

Government Marketing University