GAIN 2021 3-Part Series

Join us at the 6th Annual Gain Conference
Streaming in November 2021

It’s all about the Government Marketer

GAIN 2021 will have all the hottest content and speakers to ensure you’re “In the Know”. Join us to hear the latest tips and techniques in reaching your government audience by checking out our agenda and registering today. You can count on Government Marketing University to lead the way with incredible and innovative training content like Creating a Holistic Marketing Strategy, Staying Agile in an Evolving Landscape, The Do’s and Don’ts of Imagery Usage, Translating Policies and Mandates into Actionable Campaigns and so much more. All in a new format of a 3-part series with episodes streaming over a 3-week period so you can watch and learn at your own pace.

Streaming in November 2021:

  • Episode #1: Released Thursday, November 4th
  • Episode #2: Released Thursday, November 11th
  • Episode #3: Released Thursday, November 18th

Lou Anne Brossman
CEO and Founder
Government Marketing University

Stephanie Geiger
COO and Co-Founder
Government Marketing University

GAIN 2021 is virtual and easy to watch and learn at your own pace!

GAIN 2021 is in its 6th year and we are excited for what we have planned for this year. Marketing doesn’t stop and government marketers need to stay sharp to meet the needs of our government prospects and customers. GAIN is a time for the government marketing community to come together online in new and exciting ways at a time when our government marketers need it the most.

For more information or questions please send us an email at and we’ll get right back to you!

What did prior GAINER’s say?


“Great GAIN 2020 sessions! I’m enjoying learning and collaborating with the government community.”
– Jackie Flynn, Director, Industry Marketing, Public Sector, Pegasystems


“Energized after just the first day of GAIN 2020! Our team all attended, and it has spurred lots of great conversations already. Great speakers and really relevant content”.
– Christina Westover, Marketing Manager, Octo


Early Bird $295



.mil/.gov email required.​


Free with Valid Student ID


We invite our Vendor Community to attend GAIN 2021 as a Sponsor

GAIN 2021 – It’s All About Government Marketing

Being a government marketer is amazing, but that doesn’t mean it comes without challenges. You might be a one-person band or a team of many but no matter what the size, we know you have a lot you juggle on a daily basis. Whether setting annual strategies, streaming campaigns, mapping to budgets large and small, the pressure of meeting your KPIs all while meeting the demands of your sales team, we got you. GAIN 2021 is all about the government marketer. Our agenda will focus on helping you stay agile, keep your ideas fresh and give you an opportunity to hear from industry and marketing experts that understand how to make things happen, just like we know you do. Join us for this 3-part series with content tailored just for you, the government marketer.

Streaming in November 2021!

Each episode you can expect to experience:

GAIN 2021 Streaming Dates:

Thursday November 4th

Thursday November 11th

Thursday November 18th

Watch at your convenience!

Each episode you can expect to experience:

Our theme this year is “Its All About the Government Marketer”.

We will be bringing you innovative and relevant government marketing training that you’ll be able to put to use immediately upon attending GAIN 2021.

Included in this year’s training agenda will be:

  • Strategic Marketing
  • Content Marketing
  • Account Based Marketing
  • Analytics, ROI and KPI’s
  • Persona Based Marketing
  • Integrated Marketing
  • Marketing & Sales Collaboration
  • Marketing Budget Planning
  • Marketing Intelligence & Research
  • Pre-Award Program Marketing
  • Civilian, DoD, Intel Buying Habits
  • Digital Marketing

…and more!

Watch our website for regular GAIN 2021 Agenda Updates!

GAIN 2021 Government Marketing Advisory Board

Government Marketing University ensures we are always teaching the latest and greatest in government marketing. One way we do this is by working with a senior team of government marketers to ensure we have their insight and expertise in everything we do.

Rachel Bennett

Head of Marketing

Lou Anne Brossman

CEO and Founder
Government Marketing University

Tiffany Brown

Social Media Manager

Brian Chidester

Head of Worldwide Industry Strategy, Public Sector

Cathy Cromley

Public Sector Field Marketing Lead

Carrie Drake

Director of Government Marketing

Blake Eckert

Director of Marketing & Communications

Stephen Ellis

Government Solutions Lead

Stephanie Geiger

COO and Co-Founder
Government Marketing University

Ariel Glassman

Marketing and Communications Lead
Deep Water Point

Andrea Mohamed

Vice President of Strategy, Innovation, Marketing and Communications
RTI International

Jennifer Montesano

Director, Strategic Communications & Marketing
General Dynamics

Walter Paley

Vice President of Communications

Tammie Rice

Marketing and Communications Manager

Allan Rubin

Senior Director, Marketing - Global Public Sector

Danielle Warren

Field Marketing Manager, U.S. Federal Government
Juniper Networks


Interested in becoming a GAIN 2021 Sponsor? Click the button below to download the GAIN 2021 Sponsorship Prospectus.

“Carahsoft was thrilled to be a sponsor of Government Marketing University’s GAIN 2020 Conference, the largest gathering of government marketers! Sponsoring this event allowed our team to hear from other marketing professionals, learn from their experiences, and innovate for the future. We’re already looking forward to the 2021 event and hopefully seeing everyone in person!”
– Molly Tomevi, Director, Marketing, Carahsoft


“ZOOM Government was proud to be a GAIN 2020 Sponsor.  We were looking to increase our credibility with our brand and Government Marketing University offers visibility across the government marketing community that cannot be found with any oth er sponsorship. GAIN 2020 put ZOOM Government at the forefront of our target audience due to their broad exposure not only during GAIN 2020 but also thru visibility on their multiple digital and social media platforms.  We look forward to partnering with GMarkU in 2021 with other innovative sponsorship opportunities to include GAIN 2021”.
– Stephen Ellis, Government Marketing Manager

2021 Sponsors

Premier Sponsor

PhD Sponsor

Past Sponsors

Sagetopia Logo
Gov Events Logo
Market Connections Logo

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