The Clone Wars

KEYNOTE SESSION

Adam Vasquez, Market Inventor & Author of Toothfish (all GAINER’s will receive copy of book) 

Every company looks, sounds and acts like the current market leader. Moreover, they may describe themselves in the market leader’s terms.

Why? Because the leader is THE primary source for best practices, innovations and solutions for anyone who wants to do business in the federal market. The leader directs trends and customer requirements to their favor and not yours. Your efforts actually support the leader.

Adam Vasquez will explore how market leaders are toppled and followers don’t have to remain followers. He will lead GAINER’s through an overview of the new marketing model called, “Market Invention,” how it works, as well as some real-life government case studies.

GAINER’s will walk away knowing:·

• Why sales and marketing tactics alone won’t make you the leader.
• The proven process of becoming the market leader.
• How to shift the market to your favor. All market leaders started in last place.

KEYNOTE COMMENTARY

Christina Morrison, Federal Solutions Director, Proofpoint

Taking what we learned from Adam Vasquez, we’ll continue with commentary on how GAINER’s can use what we’ve learned from him as you are building your FY 2021 marketing plan.  Bringing you this lively and informative commentary will be a seasoned government marketer.

“DID YA GAIN” SESSION

Over the next four days, we will demonstrate how to apply the core pillars of GAIN (Grow, Accelerate, Innovate and Network) in both your personal and professional life. And we’ll do it the only way we know how: in a fun, unique and creative way!  See how our teams are applying our GAIN principles year round especially now that COVID-19 has put an even greater importance on following these pillars.  Brought to you by WTOP/Federal News Network

Reinventing Your Government Marketing

WORKSHOP

Milo Speranzo, Director, Public Sector Marketing, Dell Technologies
Molly Tomevi, Director, Marketing, Carahsoft
Oliver Nutt, Vice President, Marketing, General Dynamics Information Technology
Moderator: Stephanie Geiger, COO and CoFounder, Government Marketing University

GAINER’s asked for more case studies and we are delivering! Hear real case studies from your government marketing peers on innovative and successful government marketing campaigns. We also dig into how each of these government marketing thought leaders have grown in their careers and are supporting others in their growth. Learn new ideas and insight on marketing to the U.S. Public Sector as well as hear lessons learned during their government marketing career.

Government CIO’s in the “Virtual” House!

WORKSHOP

Adriane Burton, CIO, Health Resources and Services Administration (HRSA)

Insight, tips and advice from federal, state and local CIO’s to enhance your marketing efforts. What technology trends are they seeing and how we can fuse government and industry together to foster robust, open, transparent, and ethical communication and collaboration.

Marketing Lessons Learned from Combat

KEYNOTE SESSION

Tom Deierlein, Co-Founder & CEO, ThunderCat Technology and Industry Influencer

Combat?  Yes!  Tom will share insights learned from being in combat applied to his career in marketing, advertising research, and B2G Sales.  They include clear communication, S.M.A.R.T. Goals, measurement, and ensuring you match the solution to the problem.

KEYNOTE COMMENTARY

Jarell Grady, Sr. Field Marketing Manager, Salesforce

Taking what we learned from Tom Deierlein, we’ll continue with commentary on how GAINER’s can use what we’ve learned from him as you are building your FY 2021 marketing plan.  Bringing you this lively and informative commentary will be a seasoned government marketer.

“DID YA GAIN” SESSION

Over the next four days, we will demonstrate how to apply the core pillars of GAIN (Grow, Accelerate, Innovate and Network) in both your personal and professional life. And we’ll do it the only way we know how: in a fun, unique and creative way!  See how our teams are applying our GAIN principles year round especially now that COVID-19 has put an even greater importance on following these pillars.  Brought to you by WTOP/Federal News Network

Government Sherpas: Influencer’s can make Marketing to Uncle Sam Easier than you can Imagine

WORKSHOP

Pete Tseronis, GMarkU Ambassador, Former CTO Dept. of Energy and a Futurist…with a passion for Connecting Dots and Building Bridges via Storytelling and Translation. CEO and Founder, Dots and Bridges

Bobby Duffy, Chief Information Officer at U.S. Merit Systems Protection Board

Mark Krzysko, Principal Deputy Director, Acquisition Policy and Analytics; Enterprise Data at United States Department of Defense

Honey Elias, Former leader within the Office of the Director for National Intelligence, Senior Vice President, Solutions, Decipher Technology Studios

The Federal Government and its Commercial Partners maintain a symbiotic relationship, which depends on Transparent, Collaborative, and Participatory dialogue. Most importantly, though, is the capacity to establish trust. How a Company markets its products, services, and solutions depends on a mix of surgical messaging, differentiated value proposition, and palatable storytelling. The key, though, is knowing the “Influencers” and the “Sherpas”. In this session you will hear from 4 influencers on how to best strengthen the partnership between industry and government.

Government CISO in the “Virtual”  House!

WORKSHOP

Wanda Jones-Heath, Chief Information Security Officer, Department of the Air Force

Insight, tips and advice from federal, state and local CISO’s to enhance your marketing efforts. What technology trends are they seeing and how can fuse government and industry together to foster robust, open, transparent, and ethical communication and collaboration.

The Top 10 Things I Learned about Marketing Innovation in Government

KEYNOTE SESSION

Alexis Bonnell, Emerging Technology Evangelist, Google and Former Chief Innovation Officer, USAID 

The world is fundamentally changing around us, how do we innovate and evolve in the midst of chaos, how do we stay connected and increase our resonance while being more physically distant than ever? Alexis will share her knowledge on how to innovate and create a marketing culture that sustains long term growth of your products and solutions within the U.S. Public Sector. Innovation is the most powerful force to fuel growth, serve clients and contribute to mission-based pursuits. Using real world examples from her professional career which included serving as the Chief Innovation Officer at USAID, Alexis will provide GAINER’s with the lessons she’s learned about selling innovation in Government to include humanization, storytelling, narrative and creating the art of the possible.

KEYNOTE COMMENTARY

Brian Chidester, Principal Industry Strategist, Public Sector, OpenText

Taking what we learned from Alexis Bonnel, we’ll continue with commentary on how GAINER’s can use what we’ve learned from him as you are building your FY 2021 marketing plan. Bringing you this lively and informative commentary will be a seasoned government marketer.

“DID YA GAIN” SESSION

Over the next four days, we will demonstrate how to apply the core pillars of GAIN (Grow, Accelerate, Innovate and Network) in both your personal and professional life. And we’ll do it the only way we know how: in a fun, unique and creative way!  See how our teams are applying our GAIN principles year round especially now that COVID-19 has put an even greater importance on following these pillars.  Brought to you by WTOP/Federal News Network

Wake Up Little Susie, Wake Up! Has your company woke?

WORKSHOP

Mika J. Cross, Workplace Transformation Strategist and Federal Workplace Expert, Veteran Flexjobs.com

Sam Navarro, Director, Customer Engagement Division (CED), Office of Information Technology Category (ITC), Federal Acquisition Service (FAS), U.S. General Services Administration (GSA)

Moderator: Kimberly Hancher, GMarkU Ambassador, Tech savvy government expert, remote workforce and technology consultant, former CIO @ EEOC

State Local/Federal Government has embraced flexibility workplace amid the Covid-19 pandemic and the workplace will never be quite the same. A hybrid model of remote and office work will be the norm. Productivity will be based on the output and impact, not hours worked. Leadership will be redefined with emphasis on soft skills, empathy, and emotional intelligence. Upskilling will be continuous, and we will all learn to learn. The future of work will reset the meaning of normal and your government marketing program must pivot accordingly. Hear from government executives about workplace changes that may influence how you reach your audience regardless of where they may be.

Government Executive in the “Virtual” House!

WORKSHOP

Laura J. Stanton, Assistant Commissioner, Office of Information Technology Category, Federal Acquisition Service, U.S. General Services Administration (GSA)
Insight, tips and advice from a government executive to enhance your marketing efforts. They will share with us how government and industry can increase collaboration efforts and discuss what value does industry bring to the government and vice versa. They’ll also discuss best practices for industry as they approach their first meeting and where customer experience fits into the discussion. GMarkU will also ask the tough questions on what type of content are they reading in their jobs and what could we as marketers do better to ensure we are providing the right information at the right time to them and their teams.

GAINER AWARDS

Celebrating the best in government marketing. 

Our GAINER awards will be recognizing fearless government marketers who have excelled in their careers by taking risks, pushing the limits, and achieving stand out successes in government marketing. Finalists will be announced September 30^th.

Authenticity Matters when Growing your Network of Government Buyers and Influencers

KEYNOTE SESSION

Emily Harman, Founder of the Onward Movement, Onward Podcast Host, Keynote Speaker, Small Business Coach/Consultant.  Former Senior Executive Service and Director of the Department of the Navy’s Office of Small Business Programs

Emily will share what she learned from a very early age all the way thru her 38-year career with the Navy that will be impactful for government marketers as you chart your own course in building your professional and personal network of authentic humans.  As host of the Onward Podcast, Emily knows that stories are impactful because they help us relate to our common humanity. Listen and learn as Emily share’s her authentic story of how she went from hiding behind the defense to becoming a star high school basketball player and ultimately a member of the Senior Executive Service (SES) and Chief Advisor to the Secretary of the Navy. In networking with and marketing to government employees, authentic stories matter as well as human engagement.

GAIN 2020 attendees will walk away knowing:

• How to take your life’s experiences and turn them into authentic examples to grow your professional and personal network, ultimately growing your career.
• Three key points given by each of Emily’s over 90 Onward Podcast guests that will help you be successful in government marketing. The 3 points are know where you are and where you’re going – point A to B, ask for help when you need it and be persistent.
• Lastly, due to her role in the Navy she will share the “What” about your company that matters most to government buyers

KEYNOTE COMMENTARY

Josie Smoot, Vice President, Marketing and Communications, Iron Bow

Taking what we learned from Emily Harman, we’ll continue with commentary on how GAINER’s can use what we’ve learned from him as you are building your FY 2021 marketing plan. Bringing you this lively and informative commentary will be a seasoned government marketer.

“DID YA GAIN” SESSION

Over the next four days, we will demonstrate how to apply the core pillars of GAIN (Grow, Accelerate, Innovate and Network) in both your personal and professional life. And we’ll do it the only way we know how: in a fun, unique and creative way!  See how our teams are applying our GAIN principles year round especially now that COVID-19 has put an even greater importance on following these pillars.  Brought to you by WTOP/Federal News Network

Building your Personal Brand: Defining the Right Mix of Your Professional and Personal Voice

WORKSHOP

Rebecca Chalson, Personal Branding Specialist, CreateYourPotential.com

How we project our core strengths, positioning as a subject matter authority, and differentiation from peers will help to effectively grow your sphere of influence and directly impact your level of success. The sooner we can hone in on what makes us unique (aka Personal Brand), and understand how to communicate that from a place of authenticity, the more effective we can be in creating connections that count. Discover how to position your personal brand through this interactive training session where we dive into actionable steps to:

• Explore Your Personal Brand & Why It Matters
• Discover Your Networking Super Strength
• Learn 3 Keys To Becoming An Influencer/Thought Leader
• Receive “Social Media Branding Checklist”

Mixing Up Your Perfect Brand Ingredients

MIXOLOGIST

Josh Wulf, Wulf Cocktail Den

Wrapping up this amazing four days with the secret “mix” to your branding success. 1 part the “right” ingredients, 2 parts fun! Join us as our guest mixologist shows us how to mix up our signature GAIN 2020 cocktail and the perfect ingredients for a strong personal brand.