2020 Conference
November 4, 2020 | Fairview Park Marriott | Falls Church, VA

About GAIN 2020

GAIN 2020 brings together the government marketing, media and technology community with a curiosity and passion for new ideas, innovations and emerging trends in government marketing.​​

​Join us for this one day conference to get the tools, insights and inspiration you need to take your government marketing to the next level.​​

​GAIN is the one conference where you can learn and network with the best and the brightest minds in the government marketing community.

IMPORTANT INFORMATION: GAIN attendance is open to Federal, State & Local and Education Marketers. We welcome and encourage Industry Vendors to attend as a sponsor.​

Government Marketing Innovation

Learn how leading innovators take government marketing to the next level at GAIN 2020​



Early Bird (exp June 30):




Early Bird (exp June 30):


.mil/.gov email required.​



Must provide valid student ID.

All conference passes include access to all general and break-out sessions, breakfast, lunch, breaks and happy hour. A Training Certificate will be provided upon completion of the conference. Group discounts are available. Please contact info@Gmarku.com for additional information.

GAIN 2020 Event Details

Location and Hotel Accommodations:

Local Airports:

  • Washington Dulles International Airport (IAD)
  • Ronald Reagan Airport (DCA)
  • Baltimore Washington International Airport (BWI)

Dress Code: 

  • Smart casual

For more information about GAIN 2020 please call Stephanie Geiger at 703-362-2170 or email us at info@GMarkU.com.

We’re Teaching Everything You Want to Learn
in Government Marketing at GAIN 2020​



7:00 – 8:00 a.m.


Tell us you’re here, grab some coffee and snacks and mingle with your government marketing peers and vendors.

8:00 a.m. – 11:45 a.m.

GAIN 2020 Morning Learning Sessions

KEYNOTE: The Clone Wars

Adam Vasquez – Market Inventor (Author: Toothfish)
Every company looks, sounds and acts like the current market leader. Moreover, they may describe themselves in the market leader’s terms.

Why? Because the leader is THE primary source for best practices, innovations and solutions for anyone who wants to do business in the government market. The leader directs trends and customer requirements to their favor and not yours. Your efforts actually support the leader.

In his presentation, Adam Vasquez will explore how market leaders are toppled and followers don’t have to remain followers. He leads the audience through an overview of the new marketing model called, “Market Invention,” how it works, as well as some real-life case studies.

GAIN 2020 attendees will walk away knowing:

  • Why sales and marketing tactics alone won’t make you the leader.
  • The proven process of becoming the market leader.
  • How to shift the market to your favor. All market leaders started in last place.

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamvasquez/

11:45 a.m. – 1:00 p.m.

Lunch and Keynote Motivational Speaker

Tom Deierlein – CEO, ThunderCat Technology

Tom, a former advertising executive in NYC, will provide a motivational talk mapped to his experience with 911 and joining the Army. Tom is a leader who practices what he preaches in regard to philanthropy.

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tomdeierlein/

1:00 – 2:30 p.m.

GAIN 2020 Afternoon Learning Sessions

  • Influencer Marketing
  • Government Marketing Case Studies
  • Roundtable Discussions
2:30 - 3:30 p.m.

GAINer Awards

Celebrating the best in government marketing across the U.S. Public Sector
Government Marketing Campaigns that have raised the bar with Growth, Acceleration, Innovation and Networking will be recognized and awarded the 2020 GAINER Award. We are excited to have our government marketing community come together at GAIN to recognize government marketing superstars from across government and industry. Learn more at https://www.gmarku.com/connect/government-marketing-awards/

3:30 – 4:00 p.m.

The Future of Technology for the Government Workforce

4:00 p.m. – whenever

GAINers Happy Hour

We had a blast at our happy hour last year and it’s back by popular demand!

GAIN 2020 Leaders

Andrew Bowman

Communications Lead, Civilian Markets

Kelly Broadhurst

Senior Marketing Manager, Public Sector
Veritas Technologies

Lou Anne Brossman

CEO and Founder
Government Marketing University

Tatiana Burn

Senior Director, Solutions Marketing, Public Sector

Brian Chidester

Principal Industry Strategist, Public Sector

Christine Flannery

Government Marketing Manager
Sage Communications

Stephanie Geiger

COO and Co-Founder
Government Marketing University

LaRel Rogers

Vertical Marketing Manager, Detection
FLIR Systems

Allan Rubin

Head of Marketing
ORock Technologies, Inc.

Brandon Shoup

Marketing Manager

Rebecca Umberger

Director, Federal Marketing


Interested in becoming a GAIN 2020 Sponsor? Click the button below to download the GAIN 2020 Sponsorship Prospectus.

Thank you to our GAIN 2020 Sponsors!

PhD Sponsors

Masters Sponsors

Production and Events Sponsor

Graphic Design Sponsor

Sagetopia Logo

Community Partner

Strategic Alliance Partners

GMarkU has teamed with our strategic partners to share resources to bring educational value to our government marketing community.

Gov Events Logo
Market Connections Logo

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