GAIN 2020 | The Premier Government Marketing Conference

2020 Conference
November 4, 2020 | Fairview Park Marriott | Falls Church, VA

About GAIN 2020

GAIN 2020 brings together the government marketing, media and technology community with a curiosity and passion for new ideas, innovations and emerging trends in government marketing.

Join us for this one day conference to get the tools, insights and inspiration you need to take your government marketing to the next level.

GAIN is the one conference where you can learn and network with the best and the brightest minds in the government marketing community.

IMPORTANT INFORMATION: GAIN attendance is open to Federal, State & Local and Education Marketers. We welcome and encourage Industry Vendors to attend as a sponsor.

Government Marketing Innovation

Learn how leading innovators take government marketing to the next level at GAIN 2020

Standard

$695

Early Bird (exp June 30):

$495

Government

$395

Early Bird (exp June 30):

$295

.mil/.gov email required.

Student

$175

Must provide valid student ID.

All conference passes include access to all general and break-out sessions, breakfast, lunch, breaks and happy hour. A Training Certificate will be provided upon completion of the conference. Group discounts are available. Please contact info@Gmarku.com for additional information.

GAIN 2020 Event Details

Location and Hotel Accommodations:

Fairview Park Marriott
3111 Fairview Park Drive, Falls Church, Virginia, 22042
Get Directions
Room Rate: $89/night
Book your group rate for Government Marketing University GAIN Conference
To make your reservation by phone, please call 1-800-228-9290 and provide the city, state, name of the hotel, arrival date, and ask for the ‘Government Marketing University GAIN Conference’.

Local Airports:

Washington Dulles International Airport (IAD)
Ronald Reagan Airport (DCA)
Baltimore Washington International Airport (BWI)

Dress Code:

Smart casual

For more information about GAIN 2020 please call Stephanie Geiger at 703-362-2170 or email us at info@GMarkU.com.

We’re Teaching Everything You Want to Learn
in Government Marketing at GAIN 2020

Agenda

7:00 – 8:00 a.m.

Registration

Tell us you’re here, grab some coffee and snacks and mingle with your government marketing peers and vendors.

8:00 a.m. – 11:45 a.m.

GAIN 2020 Morning Learning Sessions

KEYNOTE: The Clone Wars

Adam Vasquez – Market Inventor (Author: Toothfish)
Every company looks, sounds and acts like the current market leader. Moreover, they may describe themselves in the market leader’s terms.

Why? Because the leader is THE primary source for best practices, innovations and solutions for anyone who wants to do business in the government market. The leader directs trends and customer requirements to their favor and not yours. Your efforts actually support the leader.

In his presentation, Adam Vasquez will explore how market leaders are toppled and followers don’t have to remain followers. He leads the audience through an overview of the new marketing model called, “Market Invention,” how it works, as well as some real-life case studies.

GAIN 2020 attendees will walk away knowing:

Why sales and marketing tactics alone won’t make you the leader.
The proven process of becoming the market leader.
How to shift the market to your favor. All market leaders started in last place.

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamvasquez/

11:45 a.m. – 1:00 p.m.

Lunch and Keynote Motivational Speaker

Tom Deierlein – CEO, ThunderCat Technology

Tom, a former advertising executive in NYC, will provide a motivational talk mapped to his experience with 911 and joining the Army. Tom is a leader who practices what he preaches in regard to philanthropy.

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tomdeierlein/

1:00 – 2:30 p.m.

GAIN 2020 Afternoon Learning Sessions

Influencer Marketing
Government Marketing Case Studies
Roundtable Discussions

2:30 - 3:30 p.m.

GAINer Awards

Celebrating the best in government marketing across the U.S. Public Sector
Government Marketing Campaigns that have raised the bar with Growth, Acceleration, Innovation and Networking will be recognized and awarded the 2020 GAINER Award. We are excited to have our government marketing community come together at GAIN to recognize government marketing superstars from across government and industry. Learn more at https://www.gmarku.com/connect/government-marketing-awards/

3:30 – 4:00 p.m.