GAIN Large Conference Logo

Hyatt Regency Reston
November 1, 2018

About

Join your government marketing peers at GAIN 2018, the premier event focused on the Government Marketing Community.

What is there to GAIN 2018 you ask? This year’s agenda is forward-thinking, relevant and highly-interactive. We will also introduce the GAINer Awards to highlight the creative work done in the government industry.

GAIN 2018 focuses on the latest hot topics that all government marketers are facing. GAINers will have the opportunity to network with your marketing peers as well as our trusted vendor community.

See you at GAIN 2018!

All attendees receive training certifications.

Top 10 Reasons to Attend

Still need a bit more motivation to hit that register button? Besides FOMO (fear of missing out) and a full day dedicated to what you love – GOVERNMENT MARKETING – check out our Top 10 Reasons Why You Can’t Miss GAIN 2018!

Attending this collaborative and informative event will grow your government marketing knowledge while helping you to accelerate and innovate your 2019 government marketing planning.

An action-packed agenda full of leading-edge thinking on how to better connect with government customers and engage your sales team to achieve your goals of measurable ROI on your marketing campaigns.

GAIN 2018 will empower you with greater insight and knowledge on how to market to the government by hearing straight from our Ambassadors on where government decision makers go to obtain IT knowledge when procuring vendor products, solutions or services.

Whether you are a government marketing rookie or pro, there is something for you at GAIN 2018. Expanding your skillset is always a constant and evolving process. Our carefully crafted training workshops speak to marketers at all phases of their career.

Welcome to Government Marketing University! After attending our training workshops at GAIN 2018, you will receive an official certificate of completion. Our certification program provides a tangible way to enhance your marketing skills, as well as highlight your accomplishments.

GAIN 2018 provides an invaluable opportunity for knowledge building, mentoring and networking with your peers.

Learn about their latest offerings for brand awareness, lead generation, social media and much more through GAIN 2018 Power Talks, Vendor Networking and tabletop displays.

Many of us are a single person show, so who has time to attend multiple events to gather information needed to create your Marketing plan? You’ll hear the latest and greatest government marketing trends all in one place. GAIN 2018 will be the only place you need to go to prepare your FY19 Marketing plan.

They are there for your benefit, so don’t let that opportunity go to waste. The content prepared for GAIN 2018 is specific to the Government Marketer and will make the most of your annual company allocated education dollars.

Do you ever feel like you just can’t get a minute to properly focus? We’ve all faced that challenge – constant interruptions. At GAIN 2018, you can expect a full day focused on Government Marketing and Government Marketing only. We hope you leave feeling inspired, refreshed and ready to rock FY19.

Details

Group Discounts

We encourage you to bring more than one colleague to GAIN 2018 so we are offering group discounts.

  • 2 or more: 20% Discount on each. Code: GAINFRIEND20
  • 3 or more: 30% Discount on each. Code: GAINFRIEND30

Location and Hotel Accommodations: 

Local Airports:

  • Washington Dulles International Airport (IAD)
  • Ronald Reagan Airport (DCA)
  • Baltimore Washington International Airport (BWI)

Valet Parking Cost (Parking is not included in registration fee)

  • Overnight: $25.00
  • Daily: $20.00

Self-Parking Cost (Parking is not included in registration fee)

  • Overnight Hotel Guest – $15.00
  • Daily – $6.00 up to 2 hours
  • Daily – $10.00 for 2-4 hours

Dress Code: 

  • Smart casual

For more information about GAIN 2018 please call Lou Anne Brossman at 703-408-4311 or email us at info@GMarkU.com.

GAIN 2018 Agenda

THURSDAY, NOVEMBER 1

7:00 – 8:00 a.m.

Registration and Networking

Tell us you’re here, grab some coffee and snacks and mingle with your government marketing peers.

8:00 – 8:10 a.m.

Welcome and Announcements

Lou Anne Brossman
Founder and President
Government Marketing University

Let’s get this knowledge party started!

8:10 – 8:45 a.m.

Keynote Speaker: Suzette Kent, Federal CIO, OMB

GAINers will not want to miss hearing from Suzette Kent [Invited], the Federal CIO.  She will share her vision and insights into how important government marketers are in helping the federal government reach their missions. A keynote not to be missed!

Suzette Kent serves as the Federal CIO at the Office of Management and Budget (OMB). She is focused on serving the American public by increasing the efficiency, cost-effectiveness, transparency, security and service quality of Federal Information Technology.  Ms. Kent is an industry leader of large-scale business transformation using technology, for the world’s most complex organizations. She most recently served as a principal at EY and has been a partner at Accenture, consulting president at Carreker Corporation and a Managing Director at JPMorgan.

8:45 – 9:05 a.m.

Happiness

Want to feel good and look good?  Focused on winning the right friends and influencing the right people, this interactive session will give you the keys to the work happiness kingdom – from engaging Federal CIOs, to sparking new ideas, to bowling a googly, to making more money.  Winning in Government IT doesn’t need to be a mystery – the Steve and Milo double act will help you turn that frown upside down.

Steve O’Keeffe
Founder, MeriTalk, GAIN 2018 Premier Sponsor

Milo Speranzo
Director, North American Marketing (Federal), Dell EMC

9:15 – 10:55 a.m.

Round One
9:15 – 9:55 a.m.

Round Two
10:15 – 10:55 a.m.

GAIN 2018 Morning Workshops

Learn new ideas and insights on marketing to the U.S. Public Sector. Our interactive GAIN 2018 Training Workshops will be led by GMarkU Mentors, all of whom have 15 years or more years of government marketing experience.

GAINers can pick 2 GAIN 2018 Workshops to attend.

Civilian Agencies Workshop: Marketing to civilian agencies the “right way”: plan, prioritize and execute

With 430 departments, agencies and sub agencies in the federal government along with 2.1 million civilian workers, it’s easy to get lost in the clutter.  This workshop will help you plan, prioritize and execute an impactful civilian marketing plan that both marketing and sales can get behind and win more civilian business together.  You will also hear firsthand from Stephanie A. Derrig, Chief Marketing Officer, FBI on a “Day in the Life” of an agency CMO.

Instructors:

Shelly Scarpelli
Director, Federal Marketing, Fortinet and GMarkU Mentor

Kate Tong
Director, U.S. Public Sector Marketing, Elastic and GMarkU Mentor

Stephanie A. Derrig
Chief Marketing Officer, Federal Bureau of Investigation (FBI)

Department of Defense Workshop: Marketing for the mission of DOD, today and tomorrow

Help DoD and our warfighters reach their mission by learning insightful strategies and tactics needed while also ensuring you’re reaching your ROI metrics. Increase your reach and visibility within our DoD warfighting community.

Instructors:

Stephen Ellis
Marketing Leader: US Military and Intelligence Community, Dell Technologies and GMarkU Mentor

Seabreeze Osburn
Marketing Manager, Federal DoD, Amazon Web Services, GMarkU Mentor

Intelligence Community Workshop: One critical thing you need to know about marketing to the intel community (IC)

You cannot market to the Intel Community in the classical sense of word; rather practice interactive communications with the IC, ultimately reaching them on an interpersonal level. You’ll learn how in the workshop from an instructor who has worked in the IC for 28 years!

Instructors:

Bob Gourley
Former CTO, Defense Intelligence Agency (DIA), Current CTO, Crucial Point, LLC, and GMarkU Ambassador

Mark Meudt
Vice President Marketing Communications, General Dynamics Information Technology

State and Local Government Workshop: What’s old is new again in S&L marketing

The S&L market requires different strategy and tactics than those that succeed in the Federal market. This workshop will give you a S&L marketing framework as well as insight into Smart Cities.

Instructors:

Courtney Hastings
Director, Public Sector Communications and Marketing, Dataminr and GMarkU Mentor

Tim Karney
Founding Publisher of Government Technology and Emergency Management and GMarkU Professor

Don Upson
Upson Technology Group, former Secretary of Technology, Commonwealth of Virginia

10:55 – 11:15 a.m.

Networking Break

Mingle with your marketing peers and with our Vendor Sponsors.

11:15 – 11:25 a.m.

Pop-Up Presentations

Case studies from government marketing peers on innovative and successful government marketing.

Learn firsthand from one of your marketing peers on how they successfully implemented a campaign with GovEvents.

Shameka Jordan
Senior Marketing Manager, USGIF

11:25 – 11:55 a.m.

Motivational Keynote

Did Ya Notice? Noticing is Mindfulness

Ever have one of those days that all government marketers have where you feel spent and not able to focus on the job at hand? GAIN 2018 is here to help!

Learn tips on how to “Notice” the world around you while you go about your daily business of government marketing while caring for your family, yourself, and your community. Noticing is mindfulness – being alert and in the moment. We need to look up from our screens sometimes because life is more than just a checklist of marketing campaigns and deadlines! Noticing fosters creativity and your sense of humor. We will all be better government marketers, significant others, parents and friends after hearing this enlightening keynote.

Margery Leveen Sher
Chief Noticing Officer, The Did Ya Notice? Project

11:55 – 12:05 p.m.

Pop-Up Presentations

Case studies from government marketing peers on innovative and successful government marketing.

Learn firsthand from one of your government marketing peers on how they successfully implemented a campaign with one of our Sponsors.

12:05 – 12:40 p.m.

Lunch and Network

We all need nourishment to continue into our afternoon of more learning!

12:40 – 1:00 p.m.

Government Marketing Awards Ceremony

Our government marketing community will come together to recognize GAINers who are super stars!

Master of Ceremonies:

Mark Amtower
Managing Partner, Amtower & Company

1:00 – 1:20 p.m.

Survey Says! Thought Leadership Front and Center

Ever wonder if your Thought Leadership Marketing is really where you should be focusing your efforts? GMarkU teamed up with our vendor sponsors to identify what categories their government marketers are using for their government outreach and we also reached out to government to ask what thought leadership categories they are most focused on. The results may surprise you!

Jeffrey Wolinsky
Director of Federal Sales, WTOP and Federal News Network

Stephanie Geiger
Vice President of Operations, Government Marketing University

1:20 – 1:40 p.m.

Networking Break

Mingle with your marketing peers and with our Vendor Sponsors.

1:45 – 3:30 p.m.

Round One
1:45 – 2:30 p.m.

Round Two
2:45 – 3:30 p.m.

GAIN 2018 Afternoon Workshops

Keep the Conversation Going Workshops

We can all learn from each other in creating successful marketing campaigns. For those that have been doing government marketing for a long time all the way to those that are brand new – these workshops will provide new ideas and marketing planning insight where everyone will learn something new (guaranteed!).

We hear all the time from our GAINers that they’d like to hear from your peers in learning new ways to market to the government – and these workshops will not disappoint!

These Workshops will be interactive as well as high-energy to ensure all who attend will walk away with new ideas and ready to tackle your next big government marketing campaign with new ideas and strategies.

GAINers can pick 2 GAIN 2018 Workshops to attend.

Social Media Marketing Workshop: Get your social media groove on by building and engaging your government audience

Start communicating confidently with your online government community by learning “hot tips” to increase the reach and visibility of your company. Hear about the latest innovative social media tools, applications, and trends to help you get your social media groove on.

Instructors:

Rebecca Umberger
Director, Global Marketing Programs, One Identity and GMarkU Mentor

Patrick Burns
Sr. Director, NetApp and GMarkU Mentor

Dan Horowitz
Director, Government and Services, LinkedIn

Agency Based Marketing Workshop: Extreme targeting – ABM strategy essentials

ABM is an approach that savvy government marketers are incorporating into their mix to increase the funnel, accelerate pipeline, and drive real business impact. From targeting and baselining to sample strategies for measurement, we’ll share success stories and lessons learned for agency-centric marketing programs.

Instructors:

Stacey Piper
President, Stacey Piper Consulting, former VP Marketing, ICF, and GMarkU Mentor

Karen Scott
Sr. Director of Marketing, Software AG Government Solutions, and GMarkU Mentor

Integrated Marketing Workshop: Mission Impossible: Creating a Cross-Functional Integrated Marketing Plan

Creating a cross-functional integrated marketing plan can be as frustrating as Ethan Hunt trying to prove that he is a good spy in every Mission Impossible movie.

Discover the 4 Key Areas to creating a successful integrated marketing plan and the strategies and best practices to bring them all together in today’s multichannel, digital world.

Instructor:

Lesley Rogers
Director, Government Marketing, Nuxeo and GMarkU Mentor

Co-Marketing and Partner Marketing Workshop: Win-win for all players in your co-marketing and partner marketing game

Grow partnerships while driving demand. Get in the game of multi-partner marketing and ensure all marketing players are using the same play book. Learn from the pros how to surpass your co-marketing metrics and sales goals.

Instructors:

Rita Walston
Senior Leader of IT Channel Marketing and Enablement, immixGroup (an Arrow Company) and GMarkU Mentor

Liz Anthony
Sr. Vice President, Marketing, VION Corporation and GMarkU Mentor

3:30 – 3:40 p.m.

Pop-Up Presentations

Learn how to ground, center and revitalize your energy – from anywhere you are and at anytime of day.

Former Government Marketer and current Mindfulness Maven Lauren Christian will talk about the four components of her Mindfulness Program, WindHorse, and lead you through a 10 minute meditation that will leave you feeling like you just got home from a tropical vacation.

Lauren Christian
Founder, Five Peaks Power Yoga

3:40 – 4:10 p.m.

Closing with a special guest!

As all good marketers know, we must close our events with a memorable and lasting speaker. GAIN 2018 won’t disappoint!

4:10 p.m. – whenever

GAINers Happy Hour

We had a blast at our happy hour last year and it’s back by popular demand! Compliments of ATARC.

GAIN 2018 Keynotes

Instructors and Mentors will engage with GAINERs to ensure you gain knowledge to ensure you are successful in your government marketing

2018 Keynote Speakers

Suzette Kent

Federal CIO
OMB
(Invited)

Steve Okeeffe

Founder
MeriTalk

Margery Leveen Sher

Chief Noticing Officer
The Did Ya Notice? Project

GAIN 2018 Government Marketing Instructors

Stacey Piper

Marketing Expert
ABM

Karen Borosky

S&L Marketing
NetApp

Mark Meudt

Intel Marketing
GDIT

Bob Gourley

Intel Marketing
Crucial Point, LLC

Tim Karney

Former Publisher
S&L Marketing

Stephen Ellis

DoD Marketing
Dell Technologies

Stephanie Derrick

CMO
FBI Civilian Agency Marketing

Seabreeze Osburn

DoD Marketing
Amazon Web Services

Rita Walston

Partner Marketing
immixGroup

Rebecca Umberger

Social Media
One Identity

Patrick Burns

Social Media
NetApp

Liz Anthony

Partner Marketing
VION

Lesley Rogers

Integrated Marketing
Nuxeo

Kate Tong

Civilian Agency Marketing
Elastic

Karen Scott

Sr. Director of Marketing
Software AG Government Solutions

Dan Horowitz

Social Media
LinkedIn

Courtney Hastings

Dataminr
S&L Marketing

Shelly Scarpelli

Sr. Manager, Government Marketing
Fortinet Networks

GAIN 2018 Mentors

Maria Moore

Vice President of Marketing
DLT Solutions

Tami Gallegos

Sr. Manager
Public Sector Marketing Pkra, Inc.

Marci Neill

Public Sector Lead
Pure Storage

Lissa Walline

Field Marketing Manager
Government Ruckus

Ann Marie Clark

Government Marketing Expert
Ann Marie Clark

Allison Mason

Director Public Sector Marketing
Red Hat, Inc.

Sandi King

Experience Manager
Cisco

Ginger Kessler

Government Marketing Executive
Government Marketing University

Kim Hower

Director
Public Sector Nutanix

Cathy Cromley

Public Sector
Quest Software

Gail Bamford

Government Marketing Executive
Government Marketing University

Sponsors

Reach government marketing decision-makers who know the importance of
having the right products and services for their government marketing efforts.

Find your Sponsorship

Choose the GAIN 2018 sponsorship that’s right for your company or let us help you customize your own unique visibility.

Become a Sponsor

Meet the most influential government marketing decision makers by becoming a sponsor at our 3rd annual GAIN 2018 Conference!

Premiere

PhD

Master

Exhibit & Graphics

Social Media

LinkedIn logo

Bachelor

Washington Technology logo

Happy Hour

Strategic Partner Alliances

GMarkU has teamed with our strategic partners to share resources to bring educational value to our government marketing community.

AMA DC Logo
Federal News Radio Logo Lock Up
Gov Events Logo
GovLoop Logo
Sage Communications Logo
Sagetopia Logo
Market Connections Logo
Perform Media Logo

Promotions