GAIN 2019 | The Premier Government Marketing Conference

GAIN 2019
Tuesday, November 12, 2019

About

Join your government marketing peers at GAIN 2019, the premier event focused on the Government Marketing Community.

What could be better than networking with your government marketing peers while ensuring you are up-to-speed with the latest and greatest tools for marketing success?

GAIN 2019 is where you should be on Tuesday, November 12th as we spend the day on “The Customer Journey”. Our agenda is forward-thinking, relevant and highly-interactive. We’ll also announce our GAINer Awards to highlight the creative work of government marketers.

Early bird registration is now open!

All attendees receive training certifications.

Top 10 Reasons to Attend GAIN 2019

Still need a bit more motivation to hit that register button? Besides FOMO (fear of missing out) and a full day dedicated to what you love – GOVERNMENT MARKETING – check out our Top 10 Reasons Why You Can’t Miss GAIN 2019!

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1. Kickstart your Government Marketing planning

Attending this collaborative and informative event will grow your government marketing knowledge while helping you to accelerate and innovate your 2020 government marketing planning.

2. High quality Government Marketing content

An action-packed agenda full of leading-edge thinking on how to better connect with government customers and engage your sales team to achieve your goals of measurable ROI on your marketing campaigns.

3. Meet our GMarkU Ambassadors, who are all former Federal CIOs and IT Executives

GAIN will empower you with greater insight and knowledge on how to market to the government by hearing straight from our Ambassadors on where government decision makers go to obtain IT knowledge when procuring vendor products, solutions or services.

4. Professional development

Whether you are a government marketing rookie or pro, there is something for you at GAIN. Expanding your skillset is always a constant and evolving process. Our carefully crafted training workshops speak to marketers at all phases of their career.

5. Government Marketing certification

Welcome to Government Marketing University! After attending our training workshops at GAIN, you will receive an official certificate of completion. Our certification program provides a tangible way to enhance your marketing skills, as well as highlight your accomplishments.

6. Interact and network with your Government Marketing peers

GAIN provides an invaluable opportunity for knowledge building, mentoring and networking with your peers.

7. Interact with Government Marketing vendors and service providers

Learn about their latest offerings for brand awareness, lead generation, social media and much more through GAIN Power Talks, Vendor Networking and tabletop displays.

8. Every trend in one event

Many of us are a single person show, so who has time to attend multiple events to gather information needed to create your Marketing plan? You’ll hear the latest and greatest government marketing trends all in one place. GAIN is the only place you need to go to prepare your FY20 Marketing plan.

9. Use those continuing education dollars that your company offers

They are there for your benefit, so don’t let that opportunity go to waste. The content prepared for GAIN is specific to the Government Marketer and will make the most of your annual company allocated education dollars.

10. Uninterrupted time

Do you ever feel like you just can’t get a minute to properly focus? We’ve all faced that challenge – constant interruptions. At GAIN, you can expect a full day focused on Government Marketing and Government Marketing only. We hope you leave feeling inspired, refreshed and ready to rock FY20.

GAIN 2019 Event Details

Location and Hotel Accommodations:

Fairview Park Marriott
3111 Fairview Park Drive, Falls Church, Virginia, 22042
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Local Airports:

Washington Dulles International Airport (IAD)
Ronald Reagan Airport (DCA)
Baltimore Washington International Airport (BWI)

Dress Code:

Smart casual

For more information about GAIN 2019 please call Lou Anne Brossman at 703-408-4311 or email us at info@GMarkU.com.

GAIN 2019 “The Customer Journey”

A Modern Marketing Map for Customer-Centric Success

Tuesday, November 12

Overview

You know that your government customer is fundamental to your strategic success. At the heart of everything your marketing organization does, should be an all-encompassing consideration of your customer – both internal and external.

Customer-core. Customer-centered. Customer-centric. Customer-obsessed.

The external customer: Government Buyers

Digital tools and channels have dramatically transformed the way government buyers choose to purchase. They’re more empowered, and more inclined to research online before reaching out to a sales rep. Because of digital, the fate of marketing campaigns and sales pipelines lies very much in the hands of the buyer. And despite this shift in power, a large number of marketing organizations still haven’t adopted a customer-centric approach to marketing and selling.

The internal customer: Sales

Your other customer – sales. In many companies, the sales and marketing departments have a dysfunctional relationship. These teams tend to operate in siloes, each with their own set of priorities and thought processes, resulting in an internal clash. It is clear how crucial marketing and sales alignment is for driving overall company performance. When both teams are in sync, it dramatically improves marketing ROI, sales productivity and, ultimately, top-line growth.

GAIN 2019 Full Agenda will be posted soon so come back and visit us!

Government Marketing Instructors

Our GAIN 2019 GMarkU Instructors and Mentors will engage with GAINERs to ensure you walk away with new knowledge and insight on government marketing. Here are our GAIN 2018 Government Marketing Instructors. We’ll be announcing our GAIN 2019 Instructors as we build out our 2019 Agenda.