The Clone Wars

KEYNOTE SESSION

Adam Vasquez, Market Inventor & Author of Toothfish (all GAINER’s will receive copy of book) 

Every company looks, sounds and acts like the current market leader. Moreover, they may describe themselves in the market leader’s terms.

Why? Because the leader is THE primary source for best practices, innovations and solutions for anyone who wants to do business in the federal market. The leader directs trends and customer requirements to their favor and not yours. Your efforts actually support the leader.

Adam Vasquez will explore how market leaders are toppled and followers don’t have to remain followers. He leads will lead GAINER’s through an overview of the new marketing model called, “Market Invention,” how it works, as well as some real-life government case studies.

GAINER’s will walk away knowing:·

• Why sales and marketing tactics alone won’t make you the leader.
• The proven process of becoming the market leader.
• How to shift the market to your favor. All market leaders started in last place.

KEYNOTE COMMENTARY

Taking what we learned from Adam Vasquez, we’ll continue with commentary on how GAINER’s can use what we’ve learned from him as you are building your FY 2021 marketing plan.  Bringing you this lively and informative commentary will be a seasoned government marketer.

Reinventing Your Government Marketing

WORKSHOP

GAINER’s asked for more case studies and we are delivering!  Hear real case studies from your government marketing peers on innovative and successful government marketing campaigns.  Learn new ideas and insight on marketing to the U.S. Public Sector.

Government CIO’s in the “Virtual”  House!

WORKSHOP

Insight, tips and advice from federal, state and local CIO’s to enhance your marketing efforts. What technology trends are they seeing and how can fuse government and industry together to foster robust, open, transparent, and ethical communication and collaboration.

“DID YA KNOW” SESSION

Best way to learn is thru Humor – so this session will not disappoint!

Marketing Lessons Learned from Combat

KEYNOTE SESSION

Tom Deierlein, Co-Founder & CEO, ThunderCat Technology and Industry Influencer

Combat?  Yes!  Tom will share insights learned from being in combat applied to his career in marketing, advertising research, and B2G Sales.  They include clear communication, S.M.A.R.T. Goals, measurement, and ensuring you match the solution to the problem.

KEYNOTE COMMENTARY

Taking what we learned from Tom Deierlein, we’ll continue with commentary on how GAINER’s can use what we’ve learned from him as you are building your FY 2021 marketing plan.  Bringing you this lively and informative commentary will be a seasoned government marketer.

Government Influencer Panel – Meet the Thought Leaders!

WORKSHOP

Hear firsthand from government influencers who are recognized for endorsing products and solutions because of their expert level of knowledge or social influence in the government community.  They will share insight into how you can best work with them to ensure your message is being heard by the audience you are trying to reach.

Government CISO in the “Virtual”  House!

WORKSHOP

Insight, tips and advice from federal, state and local CISO’s to enhance your marketing efforts. What technology trends are they seeing and how can fuse government and industry together to foster robust, open, transparent, and ethical communication and collaboration.

“DID YA KNOW” SESSION

Best way to learn is thru Humor – so this session will not disappoint!

KEYNOTE SESSION

We’re still working on confirming this exciting speaker – can’t post their name yet. Sign up for GAIN 2020 updates so we can share this dynamic Keynote with you.

KEYNOTE COMMENTARY

Taking what we learned from our Keynote, we’ll continue with commentary on how GAINER’s can use what we’ve learned from them as you are building your FY 2021 marketing plan.  Bringing you this lively and informative commentary will be a seasoned government marketer.

The “New Normal” Remote Government Workforce

WORKSHOP

Government panel discussing “new normal” remote work environment and how government marketers can pivot marketing campaigns to reach your audience regardless of where they may be.

Government “Recommenders” in the “Virtual”  House!

WORKSHOP

Insight, tips and advice from federal, state and local “Recommenders” to enhance your marketing efforts. Will include Program Managers, IT Managers, Mid-level Managers – this is an audience we should all be targeting because we need them to recommend our products and solutions and this workshop will give us the lessons needed to ensure success.

“DID YA KNOW” SESSION

Best way to learn is thru Humor – so this session will not disappoint!

Authenticity Matters when Growing your Network of Government Buyers and Influencers

KEYNOTE SESSION

Emily Harman, Founder of the Onward Movement, Onward Podcast Host, Keynote Speaker, Small Business Coach/Consultant.  Former Senior Executive Service and Director of the Department of the Navy’s Office of Small Business Programs

Emily will share what she learned from a very early age all the way thru her 38-year career with the Navy that will be impactful for government marketers as you chart your own course in building your professional and personal network of authentic humans.  As host of the Onward Podcast, Emily knows that stories are impactful because they help us relate to our common humanity. Listen and learn as Emily share’s her authentic story of how she went from hiding behind the defense to becoming a star high school basketball player and ultimately a member of the Senior Executive Service (SES) and Chief Advisor to the Secretary of the Navy. In networking with and marketing to government employees, authentic stories matter as well as human engagement.

GAIN 2020 attendees will walk away knowing:

• How to take your life’s experiences and turn them into authentic examples to grow your professional and personal network, ultimately growing your career.
• Three key points given by each of Emily’s over 90 Onward Podcast guests that will help you be successful in government marketing (and networking too…if you want to add that in here. The 3 points are know where you are and where you’re going – point A to B, ask for help when you need it and be persistent. These 3 points can apply to both networking and marketing.)
• Lastly, due to her role in the Navy she will share the “What” about your company that matters most to government buyers

Building your Personal Brand: Defining the Right Mix of Your Professional and Personal Voice
Rebecca Chalson, Personal Branding Specialist, CreateYourPotential.com

WORKSHOP

How we project our core strengths, positioning as a subject matter authority, and differentiation from peers will help to effectively grow your sphere of influence and directly impact your level of success. The sooner we can hone in on what makes us unique (aka Personal Brand), and understand how to communicate that from a place of authenticity, the more effective we can be in creating connections that count. Discover how to position your personal brand through this interactive training session where we dive into actionable steps to:

• Explore Your Personal Brand & Why It Matters
• Discover Your Networking Super Strength
• Learn 3 Keys To Becoming An Influencer/Thought Leader
• Receive “Social Media Branding Checklist”

Mixing Up Your Perfect Brand Ingredients

MIXOLOGIST

Wrapping up this amazing four days with the secret “mix” to your branding success. 1 part the “right” ingredients, 2 parts fun! Join us as our guest mixologist shows us how to mix up our signature GAIN 2020 cocktail and the perfect ingredients for a strong personal brand.

“DID YA KNOW” SESSION

Best way to learn is thru Humor – so this session will not disappoint!