About GAIN 2019
GAIN 2019 is the premier government marketing conference for industry and government marketers. Plan to join marketers who are responsible for business-to-government, government-to-government and government-to-citizen marketing campaigns as we come together to share best practices.
What could be better than networking with your government marketing peers while ensuring you are up-to-speed with the latest and greatest tools for marketing success?
GAIN 2019 is where you should be on Tuesday, November 12th as we spend the day on “The Customer Journey”. Our agenda is forward-thinking, relevant and highly-interactive. We’ll also announce our GAINer Awards to highlight the creative work of government marketers.
GAIN 2019 attendance is open to Federal, State & Local and Education Marketers. We welcome and encourage Industry Vendors to attend GAIN 2019 as a sponsor.
Full Conference Pricing: $595 per ticket
Group discounts are available. Contact firstname.lastname@example.org for more information.
All attendees receive government marketing training certificates.
Back by Popular Demand!!!
We are bringing back Roundtables at GAIN 2019 where GAINer’s will have an opportunity to brainstorm on marketing topics as well as share best practices.
Top 10 Reasons to Attend GAIN 2019
Still need a bit more motivation to hit that register button? Besides FOMO (fear of missing out) and a full day dedicated to what you love – GOVERNMENT MARKETING – check out our Top 10 Reasons Why You Can’t Miss GAIN 2019!
Attending this collaborative and informative event will grow your government marketing knowledge while helping you to accelerate and innovate your 2020 government marketing planning.
An action-packed agenda full of leading-edge thinking on how to better connect with government customers and engage your sales team to achieve your goals of measurable ROI on your marketing campaigns.
GAIN will empower you with greater insight and knowledge on how to market to the government by hearing straight from our Ambassadors on where government decision makers go to obtain IT knowledge when procuring vendor products, solutions or services.
Whether you are a government marketing rookie or pro, there is something for you at GAIN. Expanding your skillset is always a constant and evolving process. Our carefully crafted training workshops speak to marketers at all phases of their career.
Welcome to Government Marketing University! After attending our training workshops at GAIN, you will receive an official certificate of completion. Our certification program provides a tangible way to enhance your marketing skills, as well as highlight your accomplishments.
GAIN provides an invaluable opportunity for knowledge building, mentoring and networking with your peers.
Learn about their latest offerings for brand awareness, lead generation, social media and much more through GAIN Power Talks, Vendor Networking and tabletop displays.
Many of us are a single person show, so who has time to attend multiple events to gather information needed to create your Marketing plan? You’ll hear the latest and greatest government marketing trends all in one place. GAIN is the only place you need to go to prepare your FY20 Marketing plan.
They are there for your benefit, so don’t let that opportunity go to waste. The content prepared for GAIN is specific to the Government Marketer and will make the most of your annual company allocated education dollars.
Do you ever feel like you just can’t get a minute to properly focus? We’ve all faced that challenge – constant interruptions. At GAIN, you can expect a full day focused on Government Marketing and Government Marketing only. We hope you leave feeling inspired, refreshed and ready to rock FY20.
GAIN 2019 Event Details
Location and Hotel Accommodations:
- Fairview Park Marriott
3111 Fairview Park Drive, Falls Church, Virginia, 22042
- Room Rate: $89/night
- Book your group rate for Government Marketing University GAIN Conference
- To make your reservation by phone, please call 1-800-228-9290 and provide the city, state, name of the hotel, arrival date, and ask for the ‘Government Marketing University GAIN Conference’.
- Washington Dulles International Airport (IAD)
- Ronald Reagan Airport (DCA)
- Baltimore Washington International Airport (BWI)
- Smart casual
For more information about GAIN 2019 please call Lou Anne Brossman at 703-408-4311 or email us at info@GMarkU.com.
Customer Journey & Government Marketing
Why driving authentic connections is now part of the NEW government marketing mix
Join the “Customer Journey” conversation at GAIN 2019.
At the core of your government marketing campaigns should be the all-encompassing consideration of your customer. Customer behaviors — and their outcomes — are evolving faster than ever before due to evolving digital tools. Customers are more empowered and expect frictionless experiences and more transparency, interaction, and authenticity from vendors and agencies. Marketers should interact with their customers across multiple channels – online, offline, social media, print, events and other marketing related initiatives. Mapping out the Customer Journey at GAIN 2019 will enable GAINER’s to put your customers at the center of your marketing strategy.
Here’s what you’ll learn:
- What the critical points are in your customer’s journey, and how you can make sure their experience at these points is a positive one.
- How to understand and map to your customer’s end-to-end journey.
- What’s working, what’s new, and what’s next in government marketing.
We also have many other exciting learning opportunities at GAIN 2019:
- Hear case studies from your government marketing peers on innovative and successful marketing campaigns.
- Be the first to meet the finalists and winners of the 2019 GAINER Awards.
- Network with government marketers in Roundtable discussions on:
- Customer Journey
- The Art of Presenting to Executives
- How to Fight for Marketing Budgets
- Out-of-the-Box Marketing Best Practices
Attend our 4th Annual GAIN 2019 Conference to learn from current and former government buyers, CMO’s, Government Marketers and other thought leaders who are all coming together to share their knowledge and expertise to ensure GAINER’s leave with your brains full of new cool marketing stuff.
REGISTER NOW for GAIN 2019 if you have a keen readiness to learn new ways to market and put Customer Journey into your marketing mix.
“Marketers who put the customer at the center of their marketing strategy and focus on improving the customer experience through omni-channel marketing engagements will be Superstars and we’ll teach you how at GAIN 2019”.
Lou Anne Brossman
CEO and Founder
Government Marketing University
“Companies that focus on their customer journey reap more than a 50 percent greater return on marketing investment than those that don’t.”
“GAIN is the must attend event for public sector marketers and those who serve the market. It is the only independent educational and networking event where you can learn best practices and innovations from your peers and industry experts. Based on what I learned at GAIN, we were able to publish our first federal government case study”.
Public Sector Marketing Lead
“GAIN is a must-attend conference for government marketers. The networking and curriculum are unmatched, and you could apply lessons learned the next day. Most importantly, the content is crafted by the government community – ABM was the topic of 2017 and GAIN covered it in all its functionalities.”
Vertical Marketing Manager
FLIR Systems, Inc.
“By 2020, more than 50% of organizations will redirect their investments to customer experience innovations”.
GAIN 2019 Agenda
You told us and we listened! In our GAIN 2018 Survey, 81% of GAINer’s told us that one of your favorite parts of GAIN is the networking opportunities with other government marketers and our Sponsors from our vendor community. We’ve increased the networking time with extended breaks during GAIN 2019 to ensure GAINer’s have plenty of time to talk with old friends, meet new friends and see all the cool offerings from our fabulous Sponsors.
Government Marketing University ensures we are always teaching the latest and greatest in government marketing. One way we do this is by working with a senior team of government marketers to ensure we have their insight and expertise in everything we do. Many of them are also Mentors for GMarkU’s Mentor/Protégé program enabling government marketers to move beyond who they are right now to whom they can become in the future.
GAIN 2019 Leaders
Government Marketing Experts and GAIN Influencers
GAIN 2016 Video
GAIN 2017 Video
2019 GAINER Awards
The GAINER Awards recognize fearless government marketers who have excelled in their careers by taking risks, pushing the limits and achieving stand out successes in government marketing. Nominations open thru September 20th. Finalists announced October 9th and Winners announced at GAIN 2019.
For the People… By the People
Government Marketing University is a community-based resource dedicated to the skills development and career growth of public sector marketing, sales and business development professionals. Visit us at www.gmarku.com
Thank you to our GAIN 2019 Sponsors!
Happy Hour Sponsor
Production and Events Sponsor
Government Industry Sponsors
Strategic Partner Alliances
GMarkU has teamed with our strategic partners to share resources to bring educational value to our government marketing community.