2019 Conference
November 12, 2019 | Fairview Park Marriott | Falls Church, VA

About

Join your government marketing peers at GAIN 2019, the premier event focused on the Government Marketing Community.

What could be better than networking with your government marketing peers while ensuring you are up-to-speed with the latest and greatest tools for marketing success?

GAIN 2019 is where you should be on Tuesday, November 12th as we spend the day on “The Customer Journey”. Our agenda is forward-thinking, relevant and highly-interactive. We’ll also announce our GAINer Awards to highlight the creative work of government marketers.

Registration is now open!  Early bird rates are available until June 30th!
Early Bird Pricing: $495
Full Conference Pricing: $595

All attendees receive government marketing training certificates.

Top 10 Reasons to Attend GAIN 2019

Still need a bit more motivation to hit that register button? Besides FOMO (fear of missing out) and a full day dedicated to what you love – GOVERNMENT MARKETING – check out our Top 10 Reasons Why You Can’t Miss GAIN 2019!

Attending this collaborative and informative event will grow your government marketing knowledge while helping you to accelerate and innovate your 2020 government marketing planning.

An action-packed agenda full of leading-edge thinking on how to better connect with government customers and engage your sales team to achieve your goals of measurable ROI on your marketing campaigns.

GAIN will empower you with greater insight and knowledge on how to market to the government by hearing straight from our Ambassadors on where government decision makers go to obtain IT knowledge when procuring vendor products, solutions or services.

Whether you are a government marketing rookie or pro, there is something for you at GAIN. Expanding your skillset is always a constant and evolving process. Our carefully crafted training workshops speak to marketers at all phases of their career.

Welcome to Government Marketing University! After attending our training workshops at GAIN, you will receive an official certificate of completion. Our certification program provides a tangible way to enhance your marketing skills, as well as highlight your accomplishments.

GAIN provides an invaluable opportunity for knowledge building, mentoring and networking with your peers.

Learn about their latest offerings for brand awareness, lead generation, social media and much more through GAIN Power Talks, Vendor Networking and tabletop displays.

Many of us are a single person show, so who has time to attend multiple events to gather information needed to create your Marketing plan? You’ll hear the latest and greatest government marketing trends all in one place. GAIN is the only place you need to go to prepare your FY20 Marketing plan.

They are there for your benefit, so don’t let that opportunity go to waste. The content prepared for GAIN is specific to the Government Marketer and will make the most of your annual company allocated education dollars.

Do you ever feel like you just can’t get a minute to properly focus? We’ve all faced that challenge – constant interruptions. At GAIN, you can expect a full day focused on Government Marketing and Government Marketing only. We hope you leave feeling inspired, refreshed and ready to rock FY20.

GAIN 2019 Event Details

Location and Hotel Accommodations: 

  • Fairview Park Marriott
  • 3111 Fairview Park Drive, Falls Church, Virginia,  22042
  • Get Directions

Local Airports:

  • Washington Dulles International Airport (IAD)
  • Ronald Reagan Airport (DCA)
  • Baltimore Washington International Airport (BWI)

Dress Code: 

  • Smart casual

For more information about GAIN 2019 please call Lou Anne Brossman at 703-408-4311 or email us at info@GMarkU.com.

GAIN 2019 “The Customer Journey”

A Modern Marketing Map for Customer-Centric Success

Don't miss out on GAIN 2019!

Overview

You know that your government customer is fundamental to your strategic success. At the heart of everything your marketing organization does, should be an all-encompassing consideration of your customer – both internal and external.    

Customer-core. Customer-centered. Customer-centric. Customer-obsessed. 

The external customer:  Government Buyers

Digital tools and channels have dramatically transformed the way government buyers choose to purchase. They’re more empowered, and more inclined to research online before reaching out to a sales rep. Because of digital, the fate of marketing campaigns and sales pipelines lies very much in the hands of the buyer. And despite this shift in power, a large number of marketing organizations still haven’t adopted a customer-centric approach to marketing and selling. 

The internal customer: Sales

Your other customer – sales. In many companies, the sales and marketing departments have a dysfunctional relationship. These teams tend to operate in siloes, each with their own set of priorities and thought processes, resulting in an internal clash. It is clear how crucial marketing and sales alignment is for driving overall company performance. When both teams are in sync, it dramatically improves marketing ROI, sales productivity and, ultimately, top-line growth.  

GAIN 2019 Full Agenda will be posted soon so come back and visit us!

GAIN Government Marketing Instructors

Our GAIN 2019 GMarkU Instructors and Mentors will engage with GAINers to ensure you walk away with new knowledge and insight on government marketing.

We’ll be announcing our GAIN 2019 Instructors as we build out our 2019 Agenda.

 Here is a roster of our Government Marketing Instructor Superstars from GAIN 2018

Stacey Piper

Marketing Expert
ABM

Karen Borosky

S&L Marketing
NetApp

Mark Meudt

Intel Marketing
GDIT

Bob Gourley

Intel Marketing
Crucial Point, LLC

Tim Karney

Former Publisher
S&L Marketing

Stephen Ellis

DoD Marketing
Dell Technologies

Stephanie Derrick

CMO
FBI Civilian Agency Marketing

Seabreeze Osburn

DoD Marketing
Amazon Web Services

Rita Walston

Partner Marketing
immixGroup

Rebecca Umberger

Social Media
One Identity

Patrick Burns

Social Media
NetApp

Liz Anthony

Partner Marketing
VION

Lesley Rogers

Integrated Marketing
Nuxeo

Kate Tong

Civilian Agency Marketing
Elastic

Karen Scott

Sr. Director of Marketing
Software AG Government Solutions

Dan Horowitz

Social Media
LinkedIn

Ashtan Moore

Co-Founder & Partner
Model B

Courtney Hastings

Dataminr
S&L Marketing

Shelly Scarpelli

Sr. Manager, Government Marketing
Fortinet Networks

Sponsors

If you are interested in being a Sponsor for GAIN 2019, please contact us today!

Lou Anne Brossman at lbrossman@gmarku.com or 703-408-4311.
Watch for GAIN 2019 Sponsor details!

2019 GAINER Awards

The GAINER Awards recognize fearless government marketers who have excelled in their careers by taking risks, pushing the limits, and achieving stand out successes in government marketing.
Submissions open May 1, 2019.

GAIN 2019 Call for Papers

Do you have government marketing knowledge to share with our GAINER’s? If so, we’d love to have you be one of our GAIN 2019 Instructors.

Government Marketing University welcomes the submission of abstracts for our Annual GAIN 2019 Conference. Please submit your abstract or your questions by May 1st to Lou Anne Brossman at lbrossman@gmarku.com.

We thank our GAIN 2018 Sponsors and look forward to seeing many new vendor faces at GAIN 2019!

GAIN 2018 Premiere

GAIN 2018 PhD

GAIN 2018 Master

GAIN 2018 Exhibit & Graphics

GAIN 2018 Social Media

LinkedIn logo

GAIN 2018 Bachelor

Washington Technology logo

GAIN 2018 Happy Hour

Strategic Partner Alliances

GMarkU has teamed with our strategic partners to share resources to bring educational value to our government marketing community.

AMA DC Logo
Federal News Radio Logo Lock Up
Gov Events Logo
GovLoop Logo
Sage Communications Logo
Sagetopia Logo
Market Connections Logo
Perform Media Logo

Contact Us

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